Meet the team

Get to know your Mercian Labels Team. 

Our team prides itself on our excellent service, short lead times and expert advice. 

Speak to our friendly team on: +44(0)1543 431070

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Martin Dallas


Martin as non-executive Chairman brings extensive and broad packaging experience following senior roles in blue-chip businesses such as Cadbury Schweppes, Amcor and Essentra Packaging.

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Dr Adrian Steele

Managing Director

Dr Adrian Steele is the Managing Director.
He is a Chartered Director and Fellow of the Institute of Directors. Adrian joined Mercian Labels in 2001 and is responsible for strategic direction, with a particular focus on acquisitions and new product development.

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Hugo Gell

Sales Director

Hugo joined Mercian Labels in 2005 and is responsible for leading the customer-facing team and developing challenging sales and marketing strategies to meet purchasers requirements. He is a qualified member of the Institute of Directors

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Jean Michel Sintome

Operations Director

Jean Michel brings a wealth of operational leadership expertise. He has worked in a number of World Class, blue-chip corporations such as Pernod Ricard and IDEMIA as well as international companies in the Nuclear, Oil and Gas, Engineering and Technology sectors. He is a qualified member of the Institute of Directors

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Trudy Kinsey

Sales Operations Manager

As Sales Operations Manager, Trudy is responsible for the daily running of Mercian Labels’ busy sales department and its smooth operation. As a Customer Service Champion, Trudy ensures excellent service from enquiry to delivery.  

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Mark Prior

Marketing Manager

Mark deals with all of the ‘P’s in the Marketing Mix, and is responsible for getting our public image across to our customers; whether it’s sustainability, value, the Triple Bottom Line, engagement with our local community, or our full product offering – whatever it takes towards pointing you in the right direction for your best possible labelling solution.

Tony Shaw Production Manager

Tony Shaw

Production Manager

Tony brings a wealth of labelling and security printing expertise to the team which, when combined with his exceptional leadership skills, maintains our unwavering focus on continuous improvement and customer satisfaction.

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Richard Jones

Operational Excellence Manager

Richard Jones is our Operational Excellence Manager, overseeing all areas of operations within the factory and ensuring its smooth running.

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Michael Phillips

Training & Development Specialist

Michael inspires us with a wealth of knowledge and expertise in the training and development sphere. Michael is creating, developing, and managing our ground-breaking ‘Mercian Academy’, ensuring that our people development and training are truly world-class.

Tracy Mason

Tracy Mason

Customer Care

Tracy is one of the first people you will speak to when you call our offices. Always ready to answer your questions, solve any issues you may have and direct your call accordingly. Tracy works hard to keep you happy.

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Joy Taylor

Account Manager

If you are in any way unsure or feeling daunted by the thought of ordering labels, Joy is who you need to speak to. She is a jargon-free mine of information and completely unflappable, ready to help and advise in your own time. If you need proof – just read the testimonials or our NPS page.

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Andy Park

Key Account Manager

Andy looks after a variety of Blue-Chip Key Accounts, making their most complex issues disappear as though they never existed, and delighting his clients with innovative and cost-effective solutions. His specialities lie in the e-cig and Pet Care sectors.

Jane Chivers Account Manager

Jane Chivers

Account Manager

If you have contact with Simon Mashiter or Simon Meikle and have any questions about your orders, Jane is your office contact. She will process your Purchase Orders and chase the various departments on your behalf. If things are reaching you in record times, thank Jane. If you need solutions, ask Jane. Jane has the answers!

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Fran Krstic

Account Manager

If you need help with variable data, barcode and medical labelling, call Fran! She works closely with Jason Woodhouse and specialises in these areas. What she doesn’t know, she will find out at lightning speed, and her explanations will be delightfully jargon-free.

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Jon Cox

Technical Specialist

If it’s technically challenging or complex and difficult, Jon will make it happen. From programming Variable Data to solving substrate and adhesive combinations, if it needs doing but hasn’t been done before, Jon is our first port of call. Want it solving? Jon’s your man.

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Anita Tchiakpe Bayong

QHSE Manager

Anita is responsible for the QHSE function at Mercian Labels, including supplier quality, product quality, health and safety, the environment and critically, the implementation and management of our ISO9001/ISO14001/ISO17712 and BRCGS accreditations. Thanks to Anita they are all kept in top form, and our comments from auditors are consistently excellent!

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Simon Mashiter

Business Development Manager

Simon ‘Mash’ is a key sales resource with 32 years of industry experience and irrepressible enthusiasm for the industry and his fortunate clients. Simon specialises in beverages, spirits, health and beauty, toiletries, household, chemicals and automotive sectors to name but a few.

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Simon Meikle

Business Development Manager

Simon is one of our Business Development Managers, forging relationships with key buyers from large brands and retailers and offering invaluable advice. 33 years of knowledge of materials, adhesives, varnishes and laminates make him a powerhouse of expertise.

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Jason Woodhouse

Business Development Manager

Jason is our in-house expert with over 25 years of experience in variable data, barcodes and medical labelling. He also controls all of our global Gammatex® sterilisation indicator label sales.

Rick Andrews Business Development Manager

Rick Andrews

Business Development Manager

If you need labels, and you’re in the South of England, count yourself lucky. Rick has years of experience in helping businesses and brands with their labelling needs.

Make your life easy – let Rick take care of everything for you, and you’ll end up with the best quality, most cost-effective labels delivered in industry beating lead times, unbeatable service and a trusted partner to boot.

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Nicola Radjenovic

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

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Sharon Cogan

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

Laura Wright Technical Sales Administrator

Laura Wright

Technical Sales Administrator

The Technical Sales Administrators – a bit of a mouthful, but their job is highly complex and critical to the smooth running of the factory – translating your requirements into press-ready detailed instructions.

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Alison Witton

Supply Chain Manager

Ali is our Production Scheduler, responsible for producing the complex master production schedules to ensure your tight deadlines are met. We pride ourselves in our OTIF record (On Time In Full), and Ali is the guardian of OTIF!

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Abbie Bentley

Production Planner

Abbie makes sure that the production lines are running efficiently, that all stock is being maintained in accordance with demand and that the plans are tightly controlled on a day to day basis.


The Artwork Team

Jamie & Guy

Nothing happens unless it goes through the artwork team, who diligently create the right look for your labels, and send you proofs to approve. They can advise on all kinds of design elements, embellishments, and sustainable materials too. Fogra39 eat your heart out!

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Finance Team

Helen Sharratt

Helen runs our diligent finance team – if you have any questions about invoices or purchases, this is the team to talk to!

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Lubica Brough

Executive Assistant

Lubica makes sure everything happens smoothly – calm, efficient, always willing to help and always cheerful, Lubica will make you believe it’s Friday even when it’s Monday!

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The Factory!

Lots of us in this pic, but not nearly all, as we work shifts. This is where it all happens, in our state-of-the-art manufacturing facility, working tirelessly to produce the World Class labels you rely on us for.