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Often these are referred to as ‘peel and reveal’ type labels, where the top layer is creatively used to market the product, and layers underneath contain statutory or regulatory information (although single layer labels are also sometimes used). Because we print millions of these every month, using thousands of designs, and in a variety of materials and finishes, you can rest assured that Mercian Labels will service your requirements seamlessly. Special effects such as tactile warning triangles can also be used, with metallic effects and innovative varnishes becoming increasingly popular.

Because we can employ a variety of print technologies, the bottom layer of e-cig (or ‘juice’) labels can be printed in bulk, quickly and cost effectively, using flexo technology while digital presses can efficiently produce multiple designs in varying quantities. The vaping market is expanding rapidly, and Mercian Labels are up-to-date with the latest trends and regulations in e-cig marketing and packaging innovation.


“We tried numerous label specialists before working with Mercian, and our experiences before highlight just how much care, attention, and dedication David and the team put into their work. We really could not recommend higher. Let Mercian show you how it should be done. "

Jon Outram, Head of Ops, Vape Shoreditch

“Turtle Vapes were recommended to Mercian labels. We placed an order for 1,400 labels on foil back to be completed in a tight time space. Mercian went above and beyond and provided the labels when we needed them and we are really impressed with the quality! We will use you from now on for our labels.”

Richard F

“I have been dealing with David and Mercian for nearly a year now and always feel that I am getting the best quality and price for all our labelling. We did try and get quotes in the past but found we were let down or over charged. They always manage to compete with other label printers but not compromise on quality. They also keep us up to date with new materials and ways to print which gives me, the designer, more ways to improve the brands and make them stand out from the rest. ”

Dr. Salt