If you have a retail business, then there is only one thing more important than your product, and that is how you package that product. Quite simply, product packaging has the single biggest impact on a consumer’s decision when it comes to buying.

Just think about it, your packaging needs to communicate a lot of things to a lot of people. It tells them about the product, what it can do, how it can be used, when it should be used by, what your company’s ethos and values are. It can even show off your creativity and innovation. Basically, your packaging is critical to your marketing and communication strategies, your brand and ultimately the popularity of your products and the success of your business.

When Creating Product Packaging here are just a few things you need to consider:

STAND OUT IN A CROWD:

No matter what part of the retail market you operate in, the chances are that its saturated with competition, all of whom are trying to grab the attention of the exact same customers you are. This is never more evident than when the customer is doing all their shopping in a retail warehouse, otherwise known as a Supermarket!

Research from around the world has proven time and time again that packaging really does matter!

• 66% of consumers said they have tried a new product because of the packaging
• More than 70% of buying decisions are made in the store
• Businesses have reported a 30% increase in consumer interest when it’s the product packaging that takes the lead.

HOW COLOUR INFLUENCES:

Whether you believe it or not, the colours used in packaging play a major role in influencing the consumer. Our brains are wired to react to different colours in very different ways, which is why it is so important for a Brand to understand who their target market is and how they make sure that their packaging strategy mimics their brand.

• 85% of shoppers say that colour is the primary reason for buying a product
• Full colour ads in a magazine are recognised 26% more often than black and white ads
• Colour has been found to increase brand recognition by 80%

So, the next time you are trying to decide which Label should go on your latest bottle of wine, can of beer or box of dog treats , please remember that

A Label is Never Just a Label…