An elevated view across multiple supermarket aisles showing thousands of individual, brightly coloured shapes and sizes of products with the Mercian Labels logo in the top left and the words ‘First impressions count’ centred across the base.

First Impressions Count

12th November 2024 Mark Prior 0 Comments

The need to create a strong first impression for your product or brand has never been more important. A well designed custom label can make your product stand out from the competition, communicate your brand’s story and reinforce its quality and your professionalism. Whether you are launching a new product or enhancing an existing one, custom made labels provide several significant advantages.

 

  1. Make your product or brand stand out

Your label is often the first thing a customer will notice. Whether it is the design, texture, colours or quality of the label that makes it catch a prospect’s eye for the first time, or the ongoing recognition of their favourite brand when looking to make a repeat purchase, the label represents your product and brand every time.

 

With custom shapes, vibrant colours, luxuriously textured finishes or a show stopping new design, we can make your product stand out from the competition.

 

  1. Communicate your brand story

Your label is a powerful storytelling tool which can be used to reflect your brand’s unique identity, values and purpose. Whether you want elegant minimalism, bright vibrant designs or eco-materials, we will ensure your brand or product conveys the right message in the right way.

 

  1. Flexible and scalable solutions

From short runs of a few hundred, to high volume orders in the billions, we can deliver what you need. Our digital and flexographic print capabilities allow us to deliver high quality labels at any scale, supporting your growth at every stage.

 

  1. Durable and quality materials

Quality and durability are vital to keep your brand or product looking good in any situation.

 

Our custom labels can be specified to withstand the demands of almost any environment, whether they are likely to be subject to refrigeration, moisture, sunlight or chemicals, the right choice of materials and finishes will keep your products looking good from the factory door, right through to their last use.

 

  1. Compliant and sustainable options

With our focus on sustainability and environmental protection, our eco-friendly substrates, and even food safe inks, can support your brand commitments and meet regulatory requirements. From food and drinks, through pharmaceuticals and blood safe labels, to chemicals and agriculture we understand your industry requirements and provide the labels you need to ensure safety, compliance and environmental responsibility.

 

  1. Backed by exceptional customer service and support

With over 55 years industry expertise, our team are here to guide you through every step of the label buying process, from design and material selection, to production, packing and delivery. Making sure your labels deliver maximum impact and the right first impression.

 

We’d love to help with your next project.

Contact our team to discuss your requirements.