With Valentine’s Day only days away and Easter just around the corner, two of the biggest chocolate and packaging filled events of the year are upon us.

Along with increased demand, these seasonal events also bring a familiar challenge for brands and manufacturers alike – how to maintain compliance and their product’s impact on the crowded shelves, while minimising the volume of packaging used, controlling costs and responding to increasing sustainability and regulatory pressures.

This year, with the introduction of Extended Producer Responsibility (EPR) fees, that challenge is sharper than ever, as every extra gram of packaging now carries an even greater financial and potentially environmental cost.

But what if there was a simpler way?

Instead of relying on traditional layers of flow wrap or plastic trays for multi-packs, some brands are now exploring how well designed self-adhesive labels can take on more of the work.

By replacing secondary or multi-pack packaging with a pair of strategically placed, branded labels, you can:

• Reduce overall packaging and associated waste
• Lower material, transport and EPR costs
• Maintain your premium, professionally branded shelf appeal, product security and regulatory compliance

Sometimes less really is more.

It’s a small change in approach, but one that can deliver meaningful benefits for both the planet and your bottom line.

At Mercian Labels, we help brands rethink how they can use labels as smarter, more flexible packaging and not just for decoration.

So whether you are reviewing your seasonal packaging, planning ahead for future campaigns, exploring ways of reducing the amount of packaging material used, or minimising your product’s impact on the environment, we’d love to talk.

Let’s make packaging smarter, leaner and planet friendly.

World Class Labels – Made for YOU – Made responsibly