In turbulent economic times, the old adage of ‘First Impressions’ count is just as important today as it has always been, which is why we work in partnership with our clients to ensure the labels on their products do everything they can to both visually and sometimes literally, stand out.

One way of doing this is to use a Tactile Varnish which can be used to create a premium look and feel by adding a third dimension to the design.

Varnishes can be added across the whole surface of the label for a consistent look or feel, or they can be added as ‘Spot’ varnishes, meaning that the varnish is only applied to specific areas.

This not only focuses attention on important design features, but also engages more of the product purchaser’s senses. The use of touch adding another layer of interest and engagement with the product and / or the brand.

A rough touch ‘Sandpaper’ Varnish can make it easier for the end customer to hold a chilled product which may have been in a fridge, cooler or ice bucket, whilst also improving durability, to keep the label and product looking their best during packing and transit.

For advice and guidance on how to make your product stand out from the competition, get in touch with our fantastic Customer Service team.